Riot Games has announced that Fenty Beauty by Rihanna has become the official beauty partner of Arcane, Riot’s upcoming animated series. Arcane premieres this Saturday, Nov. 6 on Netflix.
Fenty Beauty will “curate beauty looks across Riot Games and content aiming to highlight the multifaceted and diverse beauty landscape that celebrates beauty in all of its forms,” according to Riot.
To celebrate the kick off of Fenty and Riot’s recent partnership, the two companies will be holding a crossover event at the premiere of Arcane on Nov. 6. League of Legends fans in the Los Angeles area looking to experience the Arcane premiere in person will be able to head to Riot’s campus, where Fenty Beauty will be hosting a “VIP beauty experience” at 8pm CT.
The goal of the brand’s presence at the Arcane premiere, as well as this partnership with Riot, is to “push the boundaries of collaboration … both in and out of game,” according to Fenty Beauty.
Riot will also be broadcasting the first episode of Arcane on its Twitch channel, in addition to hosting the premiere event for the show. The premiere of Arcane will mark the first time in Netflix’s history that one of its programs will be able to be streamed elsewhere.
The first three episodes of Arcane will launch on Netflix tomorrow, Nov. 6, at 9pm CT, with more episodes scheduled to release throughout the month.
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