22 July 2016 - 18:37
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Avyd: For the Avid Gamer

One of the newest companies in the esports community, Avyd, is attempting to help grow the esports scene by providing another tournament platform for gamers across the globe to play.
Weekend Editor
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In the ever-changing world of esports, innovative minds are collaborating to come up with different ways to help the scene grow. One of the newest companies in the esports community, Avyd, is doing just that in their initial months as a brand; attempting to help the scene grow.

However, as it is with all new startups, there are a few questions surrounding this company, and what exactly they hope their role will be in the esports community. Thankfully, Scotty Tidwell, the co-founder and CEO of Avyd, took the time to answer some questions about his newest endeavor in the world of esports.

With the launch of the Avyd website right around the corner, Tidwell began by giving an in-depth definition of Avyd, targeted at most of the community who are unaware of what exactly this company is.

“Avyd is an esports company dedicated to giving competitors around the world the tools necessary to become a professional gamer,” Tidwell said. “Our online platform will provide competitions for players of various skill levels and offer the support they need to take that next step.”

As a new company in the realm of esports, Tidwell and Avyd have obviously set some initial goals for themselves, including to focus on providing gamers with the best experience possible.

“Our short term and long term goal is to provide gamers with a great online experience,” Tidwell said. “Our platform has been created to appeal to players of all skill levels, not just the top 1% of esports competitors. The heart of our platform is its ability to service a player from the start of their competitive journey all the way to the conclusion of it.”

Tidwell is inspired with this opportunity to help grow esports directly through his new company, and one way to help get Avyd on the map is by specifically targeting the best interests of individual gamers. However, as with all companies in their initial launch stage, there are obstacles and hurdles that Avyd will need to overcome.

“Any time you are launching a product, and furthermore a company, you are going to experience a lot of challenges,” Tidwell said. “The hope is that most of them are caused by growth. We have put together a solid product and a solid plan to market it to the community, so now we just have to implement that plan successfully.”

https://twitter.com/Avyd/status/750383833569198080 

Furthermore, despite there being several competitors in the esports industry who provide a service comparable to that of Avyd, Tidwell is confident in what his company and employees have to offer. Tidwell mentions that there are two areas where he feels that Avyd is different from other websites and competitors: technology and support.

“First, is our technology and our commitment to the continued development of our platform beyond what you will see at launch, as we plan to unveil dozens of features that we believe will set us apart,” Tidwell said. “The second thing that sets us apart is our approach to how we support the gamers on our platform. We currently have a team of Customer Support Representatives working in our Orlando offices preparing themselves to offer superior support to our users. We believe that no matter how great your platform may look or function, it is the support our users will receive that will keep them choosing us on a consistent basis.”

It clearly seems like Avyd has the right intentions for a company who is just getting started in the world of esports; a large customer support staff is a great way to show users that they are being cared for, and if Avyd truly is focused on what is best for their users, this support will be a great asset for the company.

Trying to look ahead to the future, Tidwell has set in place several short-term and long-term goals for Avyd, beginning with where he thinks this company will be one year from launch.

“There is the obvious goal of having a successful platform servicing gamers in dozens of games around the world,” Tidwell said. “However, one year from today, my goal would be that people start to realize that Avyd is much more than an online platform; it’s a lifestyle. As such, we will offer so much more than what you may see from us at launch.”

At the end of the day, Tidwell and everyone else at Avyd have high expectations for this company. A lot of hard work and preparation has gone into creating what they believe to be a great service, but only time will tell what Avyd has to offer the esports community. But, that is exactly what Tidwell is expecting from his project; for Avyd to truly have a lasting and helpful impact on the esports community.

“One of my main goals with Avyd is to be able to look back one day and see that Avyd helped develop multiple esports communities into more than they are today, whether it be existing communities or entirely new ones,” Tidwell said. “The goal of Avyd is to drive engagement and grow them. Doing that requires an infrastructure to grow on, so Avyd becoming that infrastructure is the ultimate measure of success to me.”

Gamers across the globe are anxiously waiting in anticipation for the launch of the Avyd platform and their first season of ladders with over $50,000 in cash prizes. The website is expected to be launched later this summer.


Are you excited for the launch of Avyd.com? Let us know by commenting below or tweeting us @GAMURScom.

Justin Binkowski is the Managing Editor for GAMURS and he can be contacted by email at justin.b@gamurs.com or on Twitter @JBinkk.

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