DraftKings brings in former bet365 executive to boost iGaming strategy

DraftKings has made a major move to strengthen its leadership team by naming Christian H.A. Bogstrand as its new Executive Vice President and General Manager of iGaming.

With over 20 years of experience at some of the world’s most recognized gaming operators, including bet365, Bogstrand’s arrival comes at a crucial time as DraftKings accelerates its expansion across the regulated U.S. iGaming landscape and begins exploring international growth opportunities.

Before joining DraftKings, Bogstrand served as CEO of Lucky7 Ventures, overseeing operations for several well-known online casino brands such as Luckydays, Spinaway, and MagicJackpot. His leadership there was marked by consistent growth and a focus on responsible gaming practices, making him a highly regarded figure in the online casino industry.

Bogstrand’s extensive experience at bet365 forms the foundation of his deep understanding of gaming operations and product development. During his 12-year tenure with the company, he progressed through key leadership roles, including Head of Poker, Head of Games and Poker, and eventually, Chief Executive Officer and Head of Gaming from 2014 to 2020.

Under his guidance, bet365 expanded its gaming portfolio and became one of the most recognized platforms for online casino entertainment worldwide. His career also includes senior roles at Bodog and Expekt, where he further honed his strategic and operational expertise in the global iGaming market.

In his public statement announcing the move, Bogstrand shared his enthusiasm for joining DraftKings, praising the company’s strong in-house technology and dedication to delivering top-tier player experiences. He highlighted the focus and motivation of the founding team as key reasons for his decision, noting that the company’s clear direction and innovative mindset made the opportunity an easy choice.

Christian Bogstrand’s addition to the leadership team highlights DraftKings’ ambition to become a global leader in online gaming. His proven record of scaling international gaming products, combined with his operational experience and understanding of regulated markets, positions him to play a key role in shaping the company’s next phase of growth.