DraftKings is celebrating Responsible Gaming Education Month in the United States with a nationwide campaign centered on responsible play.
At the heart of the iGaming operator’s initiative is a sweepstakes offering customers the chance to win National Football League (NFL) tickets, culminating in a grand prize trip to Super Bowl LX.
“We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way,” Lori Kalani, Chief Responsible Gaming Officer at DraftKings, said.
“As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience. This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture,” Kalani added.
DraftKings encourages players to use responsible gaming tools
To participate in the campaign, players must engage with DraftKings’ responsible play innovations, including My Budget Builder and My Stat Sheet, designed to help customers make informed choices about their play.
My Budget Builder, launched in June 2025, builds on the success of My Stat Sheet, which has already been used by 3.4 million customers to review their activity. Together, these tools form part of the company’s broader Responsible Gaming Center, which provides resources and education to players.
DraftKings is also introducing its new Code of Responsible Play, urging millions of customers to prioritize responsibility, respect, and enjoyment throughout the NFL season.
Kalani emphasized that responsible gaming has been integral to DraftKings since its founding. “We are proud to continue building on that foundation as the industry evolves,” she said.
As DraftKings expands its reach, the company plans to continue integrating responsible play into its product design, customer education, and long-term strategy.
Founded in 2012, DraftKings is known for pioneering daily fantasy sports. The company has since expanded into online sports betting, online casino gaming, esports wagering, and digital media.
Published: Sep 1, 2025 04:04 am