THE FINALS contestants in CNS gear
Screenshot by Dot Esports via Embark Studios

THE FINALS is failing to meet revenue and retention targets, and Nexon is trying to figure out why

Players come back for new seasons but don't stay for long.

In an earnings letter for Q1 2024, Nexon revealed that THE FINALS’ season two launch saw only a short-lived player count increase and delivered lower-than-expected retention and revenue.

Recommended Videos

For reasons unbeknown to Nexon, players simply aren’t interested in playing THE FINALS long-term, and the publisher is trying to figure out why. As stated by Nexon in its earnings report:

“The launch of [THE FINALS] Season 2 in March created a short-lived increase in player metrics but delivered lower-than-expected retention and revenue. The Embark team is working with our Korea-based Live Operations team to understand and address the key issues.”

THE FINALS Season 2
Season 2 didn’t meet expectations. Image via Embark Studios

Many other games also performed below expectations, including titles like FC Online, Dungeon & Fighter (in China), and MapleStory (in Korea). The only game that seemed to have performed successfully was Blue Archive, which enjoyed increased revenue during its third anniversary event.

Despite underperforming, Nexon is getting ready for THE FINALS season three and hopes to attract new players and bring existing ones back.

So, why is THE FINALS losing players? While we can only speculate, there are likely multiple reasons fans aren’t sticking around. When the game first launched, it was plagued with cheaters, there were matchmaking issues, and there was a huge skill gap problem that prevented many casual players from enjoying the game. Plus, despite its fully destructible environments, THE FINALS doesn’t offer anything too innovative that other team-based shooters don’t already have, especially compared to games like Overwatch 2

While Nexon is still working hard on its existing and upcoming games (like The First Descendant), only time will tell if THE FINALS will make a comeback.


Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article THE FINALS mid-season update introduces Terminal Attack mode and Stun Gun nerf
THE FINALS contestants in CNS gear
Read Article THE FINALS introduces Terminal Attack, a new mode straight out of CS2 and VALORANT
THE FINALS Terminal
Read Article The Finals dev is reportedly making a Game of Thrones MMORPG
Kit Harrington standing in Game of Thrones
Related Content
Read Article THE FINALS mid-season update introduces Terminal Attack mode and Stun Gun nerf
THE FINALS contestants in CNS gear
Read Article THE FINALS introduces Terminal Attack, a new mode straight out of CS2 and VALORANT
THE FINALS Terminal
Read Article The Finals dev is reportedly making a Game of Thrones MMORPG
Kit Harrington standing in Game of Thrones
Author
Aleksandar Perišić
Staff Writer. Aleksandar has been gaming ever since he can remember and has been writing game reviews long before he joined Dot Esports. He loves MMORPGS, Nintendo and Indie games. He also steals gifts on Christmas but then gives them back when everyone starts to sing.