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Screengrab via Afreeca Freecs
Category:
League of Legends

Afreeca Freecs rebrands and changes its logo

Free and Freak.
Image of Dexter Tan Guan Hao
Dexter Tan Guan Hao
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Published: Dec 10, 2020 05:01 am

This article is over 4 years old and may contain outdated information

Afreeca Freecs will change its logo heading into 2021, “expressing the freedom and uniqueness” of the 10-year-old brand, the Korean esports organization announced today.

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The new logo is a sleek visual update with bold clean lines and also follows the branding trend of dropping their team name from the logo, instead substituting it with a clear, stylized, and initialized design. It retains the wing motif of the original logo with the team’s initials, A and F.

The color, named Future Blue, “captures the challenges, the freedom and the freshness of Afreeca Freecs,” the organization said.

Images via Afreeca Freecs

Afreeca Freecs missed out on a spot in the 2020 League of Legends World Championship this fall following a regional finals loss to T1. The team recently added two-time world champion ADC Bang and support Lehends to its roster, hoping the marquee signings will push them over the edge in the increasingly competitive LCK region.

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Author
Image of Dexter Tan Guan Hao
Dexter Tan Guan Hao
An e-sports, fiction, and comics fanatic through and through, you can find him sipping a nice, hot cup of tea while playing Dota 2 with the few friends that he has. Or don't find him at all. He'll prefer it that way.
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