Afreeca Freecs rebrands and changes its logo

Free and Freak.

Screengrab via Afreeca Freecs

Afreeca Freecs will change its logo heading into 2021, “expressing the freedom and uniqueness” of the 10-year-old brand, the Korean esports organization announced today.

The new logo is a sleek visual update with bold clean lines and also follows the branding trend of dropping their team name from the logo, instead substituting it with a clear, stylized, and initialized design. It retains the wing motif of the original logo with the team’s initials, A and F.

The color, named Future Blue, “captures the challenges, the freedom and the freshness of Afreeca Freecs,” the organization said.

Images via Afreeca Freecs

Afreeca Freecs missed out on a spot in the 2020 League of Legends World Championship this fall following a regional finals loss to T1. The team recently added two-time world champion ADC Bang and support Lehends to its roster, hoping the marquee signings will push them over the edge in the increasingly competitive LCK region.


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