Esports betting platform Oddin.gg levels up with LeonBet partnership

Esports betting technology provider Oddin.gg has announced a strategic partnership with LeonBet, a global sportsbook operator, in a move aimed at strengthening both companies’ positions in the growing esports wagering market.

This partnership follows a string of recent deals for Oddin.gg, including collaborations with AdmiralBet and Coolbet—the latter reporting an 80 percent increase in gross gaming revenue after adopting Oddin.gg’s platform.

“By selecting our solutions, LeonBet is showing a clear ambition to lead the way in user engagement and data-driven innovation,” Marek Suchar, Oddin.gg’s co-founder and managing director, said.

Odin.gg and LeonBet eye deeper integration for a richer user experience

LeonBet operates in over 100 countries, and Oddin.gg is expanding its presence in regulated markets like the U.S. and Canada. The partnership could further accelerate the global growth of esports betting. 

As part of the deal, LeonBet will integrate Oddin.gg’s full suite of esports betting solutions, including odds feeds, risk management, and engagement tools such as interactive widgets and eSim simulations, which are currently in an early phase. The tools aim to create a more “immersive and dynamic experience” for users placing bets on live esports events. 

The market for esports betting is estimated to reach $3.5 billion, according to industry reports, and global esports wagering could surpass that by the end of the year. 

“Esports has always been a core focus for us, and partnering with Oddin.gg is an important step forward as we look to expand that commitment,” a LeonBet spokesperson said. “They understand what it means to deliver value in this space—not just through odds, but through the full package of features that improve how users interact with our product. This is about creating a long-term roadmap with the right partner, and Oddin.gg ticks all the boxes.”