DATA.BET has unveiled a pivotal partnership with Helsinki-based B2B odds provider Odds Reactor, marking a major step in its evolution from an esports-focused company to a full-scale sports betting content supplier.
The collaboration enables DATA.BET to deliver an expansive sportsbook portfolio spanning more than 50 sporting disciplines. The integration, completed in just three months, highlights the technical efficiency of both firms.
As a result, Odds Reactor’s operator clients gain access to over 50,000 live events each month and more than 1,000 distinct betting markets, all supported by official data sources, near-instantaneous bet placement, and impressive uptime of over 93%.
DATA.BET partners with Odds Reactor to bridge esports and traditional sports betting
This partnership is part of DATA.BET’s strategy to deliver a seamless, multi-vertical betting platform that fuses esports and traditional sports content. With the inclusion of Bet Builder functionality for football and hockey, operators can now offer more complex and engaging betting options such as Player Props and personalized combinations.
“This partnership with Odds Reactor represents a successful deployment of our classic sports offering,” Otto Bonning, Head of Sales at DATA.BET, said. “The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor. This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed-to-market determines competitive edge.”
The plug-and-play API also allowed for minimal technical resource use, enabling faster delivery and smoother onboarding for partners.
DATA.BET’s evolution mirrors broader industry trends. Initially focused exclusively on esports titles such as League of Legends, CS2, and Dota 2, the company is now applying its tech-driven, data-first approach to the wider sports betting market. Its sportsbook now spans major leagues in football, basketball, and tennis, as well as niche competitions, meeting modern operator demands for diverse content.
This diversification enables the company to offer operators a one-stop shop for all betting verticals, including live streaming, cash out, and real-time market management, tools essential to driving player engagement and retention.
Odds Reactor, meanwhile, sees this partnership as a leap forward in delivering both quantity and quality of betting content to its operator network. “With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies’ strengths to meet the demands of a dynamic and competitive betting market,” Samuel Ahonen, Odds Reactor Operations Manager, said.
Both companies are positioning themselves to ride the wave of convergence between esports and traditional sports betting, one of the defining shifts in the global gambling landscape.
Published: Jul 25, 2025 03:53 am