9INE secures title sponsorship with Pusulabet to expand CS2 presence

European esports organization 9INE has officially announced a major new partnership with online bookmaker Pusulabet, marking the start of a new chapter for the team. As part of the collaboration, 9INE will now compete under the name 9INE Pusulabet.

The partnership kicks off with an initial six-month term and is valued in the six-figure range, with the option for extension. More than just a title sponsorship, the agreement between the esports org and the online betting platform brings joint initiatives aimed at boosting both brands’ presence in the esports ecosystem.

9INE Pusulabet rolls out activations beyond branding

Alongside the name change, 9INE Pusulabet is rolling out a wide range of content and marketing activations as part of the partnership. These include FACEIT platform activations, dedicated Twitch broadcasts, CS2 integrations, and digital campaigns. Fans of the team can expect more interactive content and new ways to engage with the players.

“Our partnership with Pusulabet allows us to take another big step forward,” said Fredrik Belstad, CEO of 9INE Pusulabet, in a statement. “We share the same energy, ambition, and vision for the future of competitive gaming. This cooperation will bring real value not just to the organization, but most importantly, to our community.”

The new branding is already live across 9INE’s social media platforms and team apparel, with full integration of Pusulabet, an online betting platform known for its presence in Turkey, expected to roll out over the coming months.

Second CS2 season on the horizon for 9INE Pusulabet

Based in Sweden, 9INE is best known for its presence in competitive Counter-Strike, where it has built a reputation for nurturing up-and-coming talent in the European scene. The team made headlines in 2023 after a flawless run through the European RMR earned them a coveted spot at the BLAST.tv Paris Major.

Now rebranded as 9INE Pusulabet, the organization is still finalizing its lineup for the second CS2 season of the 2025 esports calendar. The current core includes raalz, faveN, and kraghen. Former AWPer mantuu was recently released following an arm injury, while cej0t, an 18-year-old rifler, has been brought in to replace bobeksde, who transferred to EYEBALLERS. The roster is led by coach BERRY.

9INE Pusulabet are currently seeded in the playoffs of The Proving Grounds Season 2, where they are looking to grab a huge chunk of the €75,000 (~$88,000) prize pool and, more importantly, build momentum heading into the next season. Currently ranked 53rd in the Valve Regional Standings (VRS), their ultimate goal is to qualify for the StarLadder Budapest Major.

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