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Former WotC employee calls out poor Magic: The Gathering practices

Shady pricing tactics are encouraged.
This article is over 5 years old and may contain outdated information

Following the Wizards of the Coast announcement of double wild card costs for the new Historic format in MTG Arena, a former employee has revealed scandalous pricing tactics.

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Jonathon Loucks, former Magic Online employee, came forward on Twitter yesterday regarding poor pricing tactics from WotC. According to Loucks, WotC preferred to go with a higher price option when given a choice between price queues. If the MTG community complained about the pricing, WotC would then revert to the lower option. 

https://twitter.com/JonLoucks/status/1167520829451595776

And according to a MTG judge on Twitter, these pricing practices are standard procedure for WotC. 

“Can confirm this tactic is rampant in WOTC,” said the Twitter user. “[I] have used it at the urging of people that are now in charge of various parts of MTG Arena. However, it is frequently used to get people to accept a bad option because at least it is better than a worse option. I hated it because it worked.”

This pricing scenario recently occurred with the release of Core Set 2020 and the reveal of a new Mastery System on MTGA. WotC created a Mastery rewards system to replace the existing one, choosing to move forward with an option that punished players free-to-play players and those who didn’t play daily.

After receiving massive amounts of complaints from the MTGA community, WotC quickly revised the Mastery by removing the “pay to play” path while reinstating previous weekly XP and booster pack rewards. 

For many in the MTG community, the reveal of the pricing tactic schemes by Loucks has provided clarity while removing conspiracy theory paranoia. 

“Thank you for this,” said a Twitter user. “[For] not only for providing some context that the community deserves to hear but also for making me feel less like a lunatic for suspecting this despite it smacking of conspiracy theory.”

Related: MTG Arena Historic format announcement incites outrage from players

Whether WotC will follow through on these poor pricing schemes in regards to the Historic format on MTGA in unknown. For now, however, the official stance is to support the double wildcard announcement. 


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Author
Image of Danny Forster
Danny Forster
Staff writer, lead beat writer for MTG and TFT
Danny has been writing for Dot Esports for over five years, first as a freelancer and now as a staff writer. He is the lead beat writer for Magic: The Gathering and Teamfight Tactics. Danny is also a solid Monopoly GO player, having beaten every main event without spending a dime. When Danny isn't writing or gaming, he's chilling by the water in Spacecoast Florida with his family and friends. He's always got a tan, because touching grass is important, and loves playing strategic digital and tabletop games. Past outlets Danny has written for include TheGamer and ScreenRant.