The LEC is bringing smiles to League fans’ faces with hilarious toothpaste commercial ahead of Summer Split

The LEC broadcast team says the region's deep talent pool and world class talent could keep the smiles coming.

Screengrab via LoL Esports

The League of Legends Summer Split is nearly underway in all regions. And the latest promotional video for the LEC looks to help fans show off their pearly whites at least twice a week. 

The video features Fnatic’s Bwipo and Hylissang watching their 3-0 loss to G2 Esports in the Spring Split finals earlier this year. The series left a bad taste in the mouths of the Fnatic players. But luckily for them, Sjokz gave them just what they needed: LEC toothpaste.

The video hits all the typical cheesy points of a toothpaste commercial with the smiling while brushing, the post brush smile, and the tinging noise while doing so. But for those ready to buy the toothpaste and go “from Iron 4 and whining to Challenger and shining,” it’s important to read the disclaimer shown on the video that states the toothpaste is, in fact, not a real product.

Cheesy promotional videos like this are comedic, outside-the-box ideas that can create a smile nearly as big as the one Bwipo shows off in the commercial. He even adds to the cheesiness with the Trundle joke at the end.

The LEC is known for releasing quirky preseason videos like this. Before the 2020 Spring Split, the LEC talent team released a hilarious boy band inspired music video titled “I want the LEC back.” 

The 2020 LEC Summer Split kicks off with G2 Esports facing MAD Lions on Friday, June 12 at 11am CT.