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Image via Riot Games
Category:
League of Legends

LEC adds Red Bull as a sponsor

Another big sponsor has joined the LEC.
Image of Adam Newell
Adam Newell
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Published: Mar 13, 2019 09:06 am

This article is over 5 years old and may contain outdated information

With a few short weeks remaining until the LEC comes to a close, Riot Games has announced that Red bull will be the latest partner for the European league for 2019.

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The LEC has fielded a strong list of sponsors since the beginning of the seaso—Kia joined as the main automotive sponsor back in January. Since then, more sponsors have joined the ever-growing list including Shell V-Power, which hosts the Baren Power Play segments of a match.

Red Bull will become the official energy drink supplier for the 2019 season of the LEC and Riot plans to work closely with the company to promote and develop grassroots League of Legends competitive events across Europe. Riot hasn’t provided details on what type of events these could be, however, though Red Bull owns a host of esports venues across the world including the Red Bull Gaming Sphere in London, which hosts tons of grassroots events for U.K. players.

The LEC Spring Split continues on Friday and the regular season ends on March 16. The top six teams will then head to playoffs for a shot at winning the Spring Split crown.

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Image of Adam Newell
Adam Newell
Assigning Editor
Assigning Editor. In 2015, Adam graduated from the University of Aberystwyth with a bachelor's in Media and Communications. Working in the industry for over ten years. If it has anything to do with Nintendo and Pokémon chances are you will see me talking about it, covering, and likely not sleeping while playing it.
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