Soft2Bet fuses social media and iGaming experience in Romania

Turnkey solutions provider Soft2Bet has introduced Swiper in Romania, making it the country’s first online casino and betting platform inspired by the swipe-driven design of social media apps.

Made primarily for mobile users, Swiper integrates intuitive navigation with an extensive library, allowing players to browse, select, and enjoy thousands of titles with a simple swipe gesture.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said.

“Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players,” Zuckerberg added.

Soft2Bet launches Swiper in Romania

With more than 75 percent of global users engaging with mobile applications for entertainment, Swiper aims to meet players on their phones. Its interactive design mirrors the gestures and navigation style of leading social media platforms, offering players a sense of familiarity while introducing them to a fully gamified casino environment.

At the core of Swiper lies Soft2Bet’s Motivational Engineering Gaming Application (MEGA) technology, developed entirely in-house. MEGA enhances traditional gaming experiences by integrating missions, challenges, and quests that promote longer engagement and stronger player retention.

Swiper introduces a range of features designed to enhance accessibility and engagement for local players. The platform offers one-handed swipe navigation for rapid game discovery and provides access to over 3,000 casino games, including roulette, blackjack, table games, and live casinos.

It also delivers a comprehensive sports betting experience, featuring more than 85,000 live and 70,000 pre-match events across diverse markets with competitive odds. Moreover, Swiper includes localized promotions tied to Romanian holidays and cultural events.

“Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty,” Zuckerberg said.

Swiper operates under a Class I license from Romania’s National Gambling Office (ONJN), ensuring a safe, responsible, and fully regulated gaming experience.

The platform’s launch in Romania builds on the momentum of Don.Ro, another Soft2Bet brand recently named “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Utilizing the same technological framework, the company continues to demonstrate how its platform mastery translates into impactful market entries.