Kambi Group has announced a new partnership with Superbet Group to supply its cutting-edge Odds Feed+ solution, further strengthening the operator’s sportsbook offering across key markets.
Under the agreement, Superbet and its subsidiary brand Napoleon Sports and Casino will gain access to Kambi’s full suite of premium traded odds, spanning a wide range of sports betting markets.
The collaboration will allow Superbet to expand its odds portfolio on demand, giving the operator the flexibility to tailor its betting product in line with player preferences and its ambitions across Europe and Latin America.
“We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators,” Kambi CEO Werner Becher said.
Superbet strengthens global reach with Kambi’s Odds Feed+
Launched in 2024, Odds Feed+ is Kambi’s latest evolution in odds delivery, designed to give betting operators a competitive advantage through high-quality pre-match and in-play pricing, as well as an extensive player props library.
The premium solution leverages a global liquidity pool that processes billions of bets each year, ensuring both precision and reliability for Kambi’s partner operators worldwide.
“By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage,” Luke Saunders, Director of Sports Partnerships at Superbet Group, said.
Founded in Romania in 2008, Superbet Group has grown into one of the leading global sports betting and gaming companies, recently ranking 11th in EGR’s Power 50 list. The group operates both online platforms and retail outlets across multiple jurisdictions, maintaining a dominant presence in Central and Eastern Europe while expanding rapidly in Brazil.
Superbet’s international reach was further bolstered by the acquisition of Napoleon Sports and Casino in 2021. Originally focused on the Belgian market, the brand has since expanded into Romania, reinforcing Superbet’s multi-market strategy.
The integration of Kambi’s Odds Feed+ into Superbet’s sportsbook ecosystem marks a leap forward in enhancing operational flexibility, market coverage, and customer experience. As competition intensifies in the global sports betting landscape, the deal highlights how advanced odds technology can play a big role in driving long-term growth.
Kambi continues to broaden its network of operator partners, having recently inked agreements with Holland Gaming Technology, Betnation, and Glitnor Group, further cementing its status as a leading provider of sports betting solutions worldwide.
Published: Nov 4, 2025 07:03 pm