Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Image via Fnatic
Category:
Business

Fnatic signs $15 million deal with Crypto.com

Fnatic is the latest big esports organization to sign a deal with a cryptocurrency exchange platform.
Image of Leonardo Biazzi
Leonardo Biazzi
|

Published: Sep 16, 2021 08:26 am

Fnatic has entered a five-year partnership worth more than $15 million with Crypto.com, a cryptocurrency exchange platform with more than 10 million users across the globe, the London-based esports organization announced today.

Recommended Videos

Crypto.com will be Fnatic’s first “Global Cryptocurrency Partner” and it’s the cryptocurrency exchange’s first venture into esports as well. The platform is already partnered with major sports brands such as the UFC, Formula 1, Serie A (the top soccer division in Italy), NHL’s Montreal Canadiens, and Paris Saint-Germain, home of soccer superstars like Lionel Messi, Neymar, and Kylian Mbappé.

Image via Fnatic

The partnership will see both Fnatic and Crypto.com offer fans rewards and “money-can’t buy experiences” for Crypto.com users purchasing the org’s goods, including new digital products like exclusive Fnatic NFTs, financial literacy, and crypto education opportunities for those who are new to this world.

As part of the deal, the Crypto.com branding will be featured on the collarbone of Fnatic’s team jerseys. The cryptocurrency exchange platform will be working with Fnatic on a variety of other activations, including branded in-game experiences and physical events.

“This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership,” Fnatic’s CEO Sam Mathews said. “Fnatic boasts one of the most connected, involved, and supportive fan bases in the world and this landmark deal with Crypto.com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions.”

Several global esports organizations, such as TSM, Astralis, Natus Vincere, and Virtus Pro, have partnered with cryptocurrency exchange platforms over the past few months. And Fnatic’s entry into this universe just carries on the trend.

Fnatic was founded in 2004 and is one of the most traditional organizations in esports, featuring teams in League of Legends’ LEC, CS:GO, and VALORANT, among other titles. Crypto.com, on the other hand, is also popular in the world of cryptocurrency. It’s available in more than 30 countries around the world.

Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
related content
Author
Image of Leonardo Biazzi
Leonardo Biazzi
Staff writer and CS:GO lead. Leonardo has been passionate about games since he was a kid and graduated in Journalism in 2018. Before Leonardo joined Dot Esports in 2019, he worked for Brazilian outlet Globo Esporte. Leonardo also worked for HLTV.org between 2020 and 2021 as a senior writer, until he returned to Dot Esports and became part of the staff team.
twitter Link to leonardobiazzi.contently.com