Twitch.tv Acquires Curse
Twitch Interactive, the gaming focused streaming giant, has acquired Curse Incorporated. While many in esports might be familiar with Curse due to their previous partnership with Steve Arhancet’s Team Curse, Curse has a long history of creating tools for gaming communities and has been working in the gaming industry since 2006.
Among Curse’s many holdings include numerous gaming news sites, including Hearthpwn, MMO-Champion, Arena Junkies, Reign of Gaming, LoL Pro and many more. Several of these sites have a focus or interest in the esports sphere of gaming, reporting on news and events corresponding to their respective games.
Curse also owned and operated the Gamepedia Network, a series of gaming encyclopedias with their focal point being the former Leaguepedia, a site dedicated to collecting information about professional League of Legends. Their general gaming division also includes numerous modding communities and tools for gamers, such as Curse Voice.
Outside of their own holdings, Curse has historically sponsored numerous esports organizations in order to advertise their Curse Voice platform. It will be interesting to see how their sponsorship trends will change due to Twitch’s own endeavors in sponsoring various teams.
This move to acquire Curse fits into Twitch’s narrative of expanding their position and holdings in esports. Rising to the top due to the prominence of esports and professional gamers streaming on their platform, since being acquired by Amazon themselves, Twitch has grown considerably. In late 2014, Twitch purchased GoodGame Agency, an esports organization that owned both Evil Geniuses and Alliance, two of the biggest names in esports. Twitch esports is constantly expanding, growing to be one of the biggest influences on the general esports community.
This does raise many concerns and questions, however. Amazon and Twitch now own two professional esports organizations; the platform that the majority of tournaments are streamed on, as well as several news outlets that report on the esports world. Could Twitch reach a point where they’ve become too big and have potentially too much influence on esports? Hopefully, we never see a future where this is possible.
There are many exciting possibilities that stem from this purchase. Curse has always had a focus on creating tools that made things more convenient for gamers and the opportunities that come from the combination of their ingenuity with the Twitch platform are endless.