Hiring billboards to advertise themselves and their products has become a growing trend among streamers across Twitch and YouTube—and there’s no better location for doing that than Times Square in New York City.
But nobody, and I mean nobody, has done a Times Square billboard reveal like the one YouTube star Ludwig Ahgren just did.
The madman hired a billboard to advertise a product he made for the sole purpose of cleaning your butt. It has a picture of him squatting with a toilet seat around his neck.
It follows an announcement he made in October. For whatever reason, Ludwig had been secretly making his own bidet for over a year. This culminated in the creation of Swipe and Swipe+, which he described as a “the greatest bidet ever crafted by man.”
Bidets can be separate bowls placed alongside toilets, or an attachment placed inside a toilet. They’re a common bathroom feature in European, Eastern Asian, and some South American countries.
Ludwig wants to popularize them in the U.S, and he’s dead serious about it.
The Swipe is a fully-functional bidet with front and rear nozzles that anyone can install themselves under an existing toilet seat for $50. It doesn’t need to be booked up to a power outlet, either.
The Swipe+ is an even fancier beast. It has a remote control, a self-cleaning nozzle that can be repositioned, adjustable temperature, an automatic deodorizer, and more. But it costs ten times the price.
Even if the thought of using a bidet doesn’t tickle your fancy, the fact Ludwig hired a billboard in an iconic tourist location to advertise them was a hilarious move.