The first Overwatch 2 beta went live on April 26 and smashed the game’s existing viewership records on Twitch, peaking at 1,459,208 concurrent viewers—the highest it had ever been—leading many to believe the hype for the long-awaited Blizzard sequel could carry it the distance.
A big reason for this is likely because it didn’t have any loot drops. The first beta offered viewers a chance to receive a beta invite by watching their favorite streamers on Twitch, including Felix “xQc” Lengyel, who broke a record of his own.
Blizzard took a gamble on their strategy the second time around with their Overwatch 2 beta and it didn’t pay off. Falling short of the mark is one thing. However, the viewership numbers have been crashing down ever since.
Average viewership is a little higher than it has been throughout 2022. It’s currently sitting at 20,000, almost double the 13,869 it has averaged in the past 365 days. Still, it’s not the boost they would have liked.
They’ll have another chance to roll the dice again during the third and final beta period, which is expected to happen before early access begins on Oct. 4.
There’s every chance that attempt could determine the fate of the game.
It’s important to note Twitch stats aren’t the be-all, end-all when it comes to measuring interest. However, they’re a useful guide, and something the devs would watch.