‘Corporate makeover’ NYT Mini Crossword clue Aug. 17 answer and hints

There’s plenty of business jargon that you’ll have to learn in the corporate world, but the New York Times’ Mini Crossword puzzle could confuse a few people with the clue, “Corporate makeover.”

“Corporate makeover” is a clue for a seven-letter across word in the Aug. 17 Mini Crossword, and for those who aren’t too familiar with the business side of the world, this might seem a bit daunting. Trust me, the answer isn’t too far from the side of simplicity, and you’ll laugh at how normal this word actually is.

“Corporate makeover” Aug. 16 NYT Mini Crossword hints and answer

• Hint 1: It can be done by content creators and individuals, too.
• Hint 2: Pepsi, Nokia, and Twitter underwent this process in 2023.
• Hint 3: Changing graphics, fonts, and colors.
• Hint 4: Part of the word means “an identifying mark burned on livestock.”

If you’re still unsure about the answer but still want to figure it out for yourself, then hold up here. Otherwise, read on ahead to finally decode the answer for the 6A “Corporate makeover” hint and the rest of the Mini Crossword puzzle clues for Aug. 17.

The answer for 6A “Corporate makeover” is REBRAND. A rebrand happens when a company or group decides to change its image with the public through new graphics and imagery. A rebrand is usually done when a company wishes to change its identity within the corporate world and with its own audience. Sometimes, a rebrand is done to attract new consumers and investors, bring back old consumers that were lost, or change their market entirely.

All NYT Mini Crossword puzzle (Aug. 17) clues and answers

Across

• 1A Stuff chewed by a cow — CUD
• 4A Bakery offerings — CAKES
• 6A Corporate makeover — REBRAND
• 8A 100% — ALL
• 9A __ De Jing (philosophical text) — DAO
• 10A Like restrictions you might mention to a waiter — DIETARY
• 12A Difficult shape for a mini golf hole — ANTHILL
• 13A Ah, this takes me back! — REVERSE

Down

• 1D What the Disney Channel and the Golf Channel appear on — CABLETV
• 2D Kyiv’s land: Abbr.— UKR
• 3D Awkward silence in a broadcast — DEADAIR
• 4D Dion, who performed atop the Eiffel Tower at the 2024 Olympics — Celine
• 5D Responds in an aggressive and threatening tone — SNARLS
• 6D Weather-detecting technology — RADAR
• 7D Writer Arthur Conan ___ — DOYLE
• 11D The “t” of btw — THE

“Corporate makeover” clue: Difficulty, ranked

Although this clue might seem confusing at first, it shouldn’t be too tough for anyone who has spent some time around the internet since many different companies and popular people have rebranded themselves to varying amounts of success. As a result, this clue warrants a modest two out of five difficulty rating.