YouTube is the second most-visited website in the world, only behind search engine site Google. It generates more traffic on a year-to-year basis than Facebook, Instagram, Reddit, TikTok, Twitter, and Wikipedia. That hasn’t changed in 2023 either. However, there’s been a shuffle in the most popular YouTubers.
That includes a meteoric rise from Jimmy “MrBeast” Donaldson, who hit 100 million subscribers in June and toppled Felix “PewDiePie” Kjellber in November.
So, who are the top internet personalities on YouTube, and where do they rank? Let’s take a look at the top 15.
15) Ryan’s World — 34.7m subscribers
Ryan’s World is a channel staring child YouTuber Ryan Kaji. His videos, which his parents help create, typically focus on talking about toys and unboxing them but do other bits and pieces too like standard vlogs too.
14) Markiplier— 34.7m subscribers
Markiplier is YouTuber who does it all, from gaming, vlogging, acting, singing, and podcasting, to philanthropic endeavors, and more. He founded the CLOAK clothing company along with friend and fellow YouTuber Jacksepticeye.
13) Mikecrack — 37.4m subscribers
Mikecrack is a Spanish YouTuber whose content includes a lot of videos about Minecraft and Roblox. He does, however, make parody videos, and all sorts of other things too. He started off making tutorials.
12) Rubius — 40.4m subscribers
Rubius is a Spanish Twitch streamer who has an incredible following on YouTube too. His content typically revolves around playing video games, as well as making skits and vlogs about them, but he does branch out from time to time.
11) Kimberly Loaiza — 40.5m subscribers
Kimberly Loaiza is a Mexican YouTuber whose content started off being more focused on makeup videos and hair tutorials, but changed in time to include vlogs, music videos, and more. She is also incredibly popular on TikTok.
10) Whindersson Nunes — 44m subscribers
Whindersson Nunes is a Brazilian comedian who has been uploading comedy videos on YouTube since 2013, and his efforts paid off big time. Today, he is the tenth most popular YouTube on the platform.
9) Felipe Neto — 45m subscribers
The ninth most popular YouTube is Felipe Neto, a Brazilian-Portuguese actor, comedian, and writer who burst onto the scene by talking about celebrities and movies before branching out into entertainment.
8) Fernanfloo — 45.9m subscribers
Luis Fernando Flores Alvarado, better known as Fernanfloo, is a Salvadoran YouTuber whose comedy and gaming content has seen him become a massive hit on the Google-owned platform. As the eighth most popular YouTuber, he has more than nine billion views and 541 videos.
7) JuegaGerman — 47.8m subscribers
Germán Garmendia is a Chilean YouTuber, singer-songwriter, comedian, and writer who was once the second most-subscribed YouTuber between 2015 and 2017, trailing only PewDiePie. He’s since slipped down to seventh.
6) Dude Perfect — 59.3m subscribers
Dude Perfect is a group of friends who cover sports in comedic ways. It includes twins Cory and Coby Cotton, Cody “Tall Guy” Jones, Garrett “Purple Hoser” Hilbert, and Tyler “TT” Toney—all of whom were roommates in college.
Together, they’ve climbed up to the sixth spot.
5) Vlad and Niki — 96.6m subscribers
Vlad and Niki—a pair of Russian-American brothers born in 2013 and 2015, are the fifth most popular YouTubers. Their content revolves around advertising products, role-playing, and vlogging. They also have their own toy brand.
4) Like Nastya — 105m subscribers
Similar to Vlad and Niki, Like Nastya revolves around eight-year-old Anastasia Sergeyevna Radzinskaya. And like them, she’s a massive hit. Her content includes role-playing, singing, and vlogging.
3) Kids Diana Show — 110m subscribers
Kids Diana Show is a channel built around the adventures of eight-year-old Ukrainian YouTuber Eva Diana Kidisyuk and her brother, Roma. Together, they role-play, sing songs, and open new products—and they’re the third most popular YouTubers on the platform.
2) PewDiePie — 111m subscribers
PewDiePie is perhaps the most unique candidate on the list. He’s the only one who is a live streamer, although he has since switched his focus to short-form weekly YouTube videos.
He’s been active since 2010, and in that time, he’s become one of the most iconic streamers on the planet.
His channel has grown to the point where it’s the fifth most popular one on YouTube.
1) MrBeast — 150m subscribers
MrBeast is officially the number one YouTuber. The sheer popularity of the philanthropic star’s epic challenge videos and giveaways has seen him climb at an unprecedented rate—and that’s only on his main channel.
And there you have it, the ten most popular YouTubers based on their subscriber count! This list doesn’t include other popular channels that are owned and operated by brands. It’s all about individuals, duos, and groups of people who make and produce their own content, hence the term YouTuber.
