Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Photo via Riot Games

DAMWON Gaming partners with KIA Motors, will name LCK team ‘DWG KIA’

A new logo and uniform will follow.

The League of Legends Worlds Championship winners will have a new name in 2021.

Recommended Videos

DAMWON Gaming, who defeated Suning to bring League’s world title back to South Korea, will be known as DWG KIA starting in 2021 in a naming rights deal with KIA Motors, according to a report by Ashley Kang. The team will also sport a new logo and uniform.

KIA has served as the LEC’s automotive sponsor since the beginning of the 2019 season. The company and league extended its deal, which included a presenting sponsorship slot and naming rights for awards, before last season.

“After a long consideration process, we are glad [DWG] has come to a sponsorship agreement,” a DWG source told Kang. “The fact our new sponsorship partner already has a track record of reaching out to international fans through esports sponsorship should fill the DWG KIA fans with excitement.”

The 2021 LCK season will be the first in its new franchised format. Following in the footsteps of its North American and European counterparts, 10 partnered teams will compete without the threat of relegation.

The league, as well as other domestic competitions, are expected to begin in early 2021.


Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of Preston Byers
Preston Byers
Dot Esports associate editor. Co-host of the Ego Chall Podcast. Since discovering esports through the 2013 Call of Duty Championship, Preston has pursued a career in esports and gaming. He graduated from Youngstown State University with a bachelor's degree in journalism in 2021.