20 July 2015 - 14:06

Hearthstone's mobile apps make more money than the desktop game

For the first time in the game's existence and only three months after launching on phones, Hearthstone's mobile revenue has surpassed that of the PC version, according to data from SuperData Arcade
Morning Editor
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For the first time in the game's existence and only three months after launching on phones, Hearthstone's mobile revenue has surpassed that of the PC version, according to data from SuperData Arcade.

The game launched on iPad in April 2014, but Hearthstone's mobile revenue had remained relatively low until the turn of the year. With the launch of the phone version of the game, mobile revenue has increased from around $2 million to over $10 million. In contrast, PC revenue has dropped from close to $15 million to nearer $6 million.

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SuperData Arcade

The contrasting fortunes give plenty of scope for conjecture about where people are playing Hearthstone, but it does seem to suggest that a large part of the game's existing player base has migrated to mobile. Many in Hearthstone's Reddit community have suggested the increase might be due in part to people buying card packs on Android emulators, where they can cost less using Amazon's virtual currency. But that could hardly account for such a huge revenue increase.

The Superdata graph also shows three predictable revenue spikes—namely the launch of open beta and the releases of the Curse of Naxxramas and Goblins vs Gnomes expansions.

Photo via Sergey Ganyolkin/Flickr (CC BY-SA 2.0)

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