Tyler “Ninja” Blevins has re-signed with Loaded, a management firm for gaming influencers and content creators that has a focus on live streamers.
The streamer who has over 13 million Twitch followers and 21 million YouTube subscribers has re-upped with Loaded for an exclusive, multi-year deal. This deal will see the Columbus, Ohio-based company continue to help manage Ninja’s partnerships, endorsements, touring, and other business deals.
In addition to bringing back Twitch’s biggest personality, Loaded has also reached an agreement with Ben “DrLupo” Lupo and Jack “CouRage” Dunlop, two streamers that have interacted heavily with Ninja.
According to TwitchMetrics, DrLupo has the 11th-most followers on Twitch with just over 3 million. Former esports commentator and personality CouRage has 1.5 million followers in 32nd place.
All three streamers are known primarily as Fortnite streamers, but they are also part of a partnership program with Electronic Arts that saw multiple big battle royale streamers like Ninja stream Apex Legends at launch. He and others have continued playing the game in their normal rotation even after the partnership ended.
“We’re excited to continue our strong relationship with Ninja, and welcome the additions of CouRage and DrLupo, two rockstar gaming influencers,” said Loaded’s founder and CEO Brandon Freytag in a press release. “As more brands, publishers, and advertisers are recognizing the value and engagement power of gaming influencers, Loaded has become the company they’ve worked with to better understand the space and how to effectively communicate to their fan bases.”
These deals bring in over 2 billion views with these three streamers alone. Add that to the other streamers like Michael “Shroud” Grzesiek and Tim “TimTheTatMan” Betar that they also represent, and that number reaches an even more lucrative level.