Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Image via Guild Esports

Guild on signing a CS:GO team: ‘There are some other titles that we’re excited about but we’re still considering CS:GO’

Guild told its shareholders that it would enter esports that made sense.

Guild, a U.K.-based organization co-owned by former soccer star David Beckham, has entered VALORANT, Fortnite, FIFA, and Rocket League since its creation in June 2020. But it’s never signed a Counter-Strike squad, even though the organization started a consulting partnership with analyst Duncan “Thorin” Shields in November 2020 to help Guild build its CS:GO team and give advice on players and staff.

Recommended Videos

Guild was the first esports organization to be featured on the London Stock Exchange, essentially becoming a public company. That, in part, led to the organization moving away from entering CS:GO, the organization’s CEO Kal Hourd said in an interview with Dexerto.

“We announced that we were looking into CS:GO, we had an interest in entering and still do, but there’s been a lot of changes on the CS:GO front and our attention has been pulled in other areas,” Hourd said, likely referring to the toll the coronavirus pandemic has put on the professional scene. Most of the CS:GO tournaments nowadays are played online from Europe instead of being held on LAN in front of a live crowd and the players’ salaries and buyouts keep getting higher.

“We promised our shareholders that we were going to make smart decisions and we were going to enter titles that made sense,” Hourd said. “There are some other titles that we’re excited about but we’re still considering CS:GO.”

Hourd didn’t comment on the organization’s plans for the future, but he said Guild is interested in EA and Riot Games’ esports, as well as some other titles that are popular outside of the U.K. Guild lost £4.3 million ($5.89 million) over a six-month period that ended on March 31, 2021, following investments in teams, content creators, and a new academy initiative, so CS:GO fans can’t really blame the organization for trying to be smart with its business.


Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of Leonardo Biazzi
Leonardo Biazzi
Staff writer and CS:GO lead. Leonardo has been passionate about games since he was a kid and graduated in Journalism in 2018. Before Leonardo joined Dot Esports in 2019, he worked for Brazilian outlet Globo Esporte. Leonardo also worked for HLTV.org between 2020 and 2021 as a senior writer, until he returned to Dot Esports and became part of the staff team.