PGL Esports, one of the leading esports event organizers, is partnering with Make TV in order to improve the quality of offseason content and monetize past broadcasts of its events, Make TV revealed in a press release.
Since 2002, PGL has handled the organization, production, and online streaming for international events for titles like Dota 2, CS:GO, PUBG, Hearthstone, and more.
This partnership will see PGL using Make TV’s Playout module to create and run streams of its large backlog of content while being able to insert new ads and keep the streaming archives up to date, which could, PGL hopes, increase viewership and monetization opportunities.
“Whether it is fans coming back for the nail-biting drama or avid gamers trying to study the strategy of professionals, many viewers are nostalgic about past shows,” PGL Esports CEO Silviu Stroie said. “Make.TV allows our fans to relive these moments by enabling us to broadcast archived footage across any platform, while at the same time empowering us to open up new revenue models through cross-platform advertising.”
The Playout module will let PGL run ads simultaneously through the archive stream, social media, and other outlets. Make TV says this makes it almost seamless for content creators to work their content through it.
With re-run viewership typically a lot lower than initial premieres, the hope here for PGL is to make money off of playing archived footage by inserting current ad campaigns and more effectively monetizing its content.