Newzoo expects the esports industry to have more than $1 billion in revenue for 2021 with additional growth in media rights and the livestreaming market, according to its Global Esports and Live Streaming Market Report.
Posting the projected $1.084 billion mark this year would mean more than 14-percent growth for the esports industry, which saw $947.1 million in revenue last year.
![](https://dotesports.com/wp-content/uploads/2021/03/09141516/Newzoo_Esports_Revenue_Growth_2021-1024x576.png)
Newzoo also projects that a majority of that revenue will come from media rights and sponsorships as the livestreaming audience for esports grows.
More than 75 percent of the projected revenue for esports, $833.6 million to be exact, is from media rights and sponsorships, according to Newzoo. Meanwhile, livestreaming is projected to grow by 10 percent.
![](https://dotesports.com/wp-content/uploads/2021/03/09141541/Newzoo_2021_Esports_Revenue_Streams-1024x576.png)
This projected growth comes after the COVID-19 pandemic caused jumps in viewership for endemic streaming platforms across the board.
![](https://dotesports.com/wp-content/uploads/2021/03/09141557/Newzoo_Esports_Audience_Growth_2021-1024x576.png)
Though Newzoo anticipates that there will be audience growth in streaming this year, the firm added that it “expect[s] stabilization once the pandemic subsides.” Newzoo has similar expectations for the esports-specific audience as well.
Published: Mar 9, 2021 03:00 pm