Dallas Cowboys owner Jerry Jones buys CompLexity Gaming

Dallas Cowboys owner Jerry Jones and real estate magnate John Goff have purchased a majority stake in the CompLexity Gaming esports organization.

The Jones family and Goff’s Goff Holdings company will act as the majority owners of the company, with CompLexity CEO and co-founder Jason Lake staying on his position and retaining a minority interest.

As part of the deal CompLexity management, as well as their Counter-Strike: Global Offensive and Dota 2 teams, will move to a new base Frisco, Texas. According to the team’s announcement, it will build “a state-of-the-art operations center and global headquarters” at the new location.

While CompLexity have previously fielded teams in games like League of Legends and StarCraft 2, the team’s website currently only lists CS:GO, Dota 2, Hearthstone and Gwent rosters. In recent years CompLexity has struggled for success in top tier esports titles, and will be hoping this new investment leads to a renewed strength.

The team was founded in 2003, making it one of the oldest teams still currently in existence.

“Esports are a $700 million industry growing over 40% annually for the foreseeable future with viewership numbers surpassing many major, traditional sports,” Goff said. “Acquiring an iconic organization in partnership with the owners of the most valuable sports franchise in the world made for an ideal investment partnership. The sponsorship and marketing might of the Jones family and character and tenacity of Jason Lake are second to none. We could not be more excited to be a part of such a collection of talent.”

Jerry Jones is a controversial figure in his role as owner of the Dallas Cowboys. He is currently engaged in a bitter dispute with NFL commissioner Roger Goodell over Goodell’s salary, and has said that any NFL player who engages in protests during the national anthem should be barred from playing. That reputation is not a recent one either—a 2003 fan poll in Sports Illustrated named him the least popular man in sports in three states, including Texas.