Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Photo via Team Vitality and Adidas

Adidas launches Team Vitality sneakers, inspired by ’90s cereal campaigns

To enhance the concept, Vitality is also selling limited-edition, honey-flavored cereal.

Team Vitality and its sponsor Adidas have launched a campaign today to promote their new VIT.03 sneakers, the third version of their sneaker saga with the streetwear brand.

Recommended Videos

This limited-edition sneaker was inspired by ’90s culture and classic cereal advertisements, according to Vitality. And to bring the concept to life, the French team has created 100 limited-edition cereal boxes called VIT POPS that will be available to purchase for 9.99 euros at the company’s headquarters, V.Hive, starting today. The sneakers feature both the Adidas and Vitality logos and the classic team motto, “V for Victory.”

Each box of VIT POPS will contain an exclusive 3D-printed miniature replica of the new VIT.03 sneakers and QR codes with special prizes. Ten people who buy one of the 100 boxes of cereal will also win a free pair of the new shoes. The cereal, of course, is honey flavored, “which incorporates both Team Vitality’s bee logo and the nostalgic memories of old school cereal.”

VIT.03 will retail at 140 euros and will be available in both the Vitality and Adidas shops from March 11 at 11am CT.

News of this collaboration dropped just a couple of days after Vitality’s League of Legends team finished up the regular season of the 2022 LEC Spring Split. The team, led by well-known veterans Perkz and Alphari, finished in sixth place with a 9-9 record. Their first playoff matchup will be against Excel Esports on March 27.


Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy