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Overwatch League’s viewership numbers should bring some joy to both fans and investors. Blizzard confirmed that opening week viewership for the Overwatch League was up 30 percent on a year-over-year basis. This increase could be attributed to the introduction of eight expansion teams and more knowledge about the league as a whole.
The opening week (Feb. 14 to Feb. 17) viewership for the Overwatch League included 13 million viewers across all avenues, including Twitch, MLG.com, the ESPN app, and Disney XD broadcasts. The total average minute audience was 440,000, a 14% increase over last year. This data reflects the viewership across the 190 countries where Overwatch League is broadcast, in six different languages.
Viewer participation in local watch parties across the world also increased. The Dallas Fuel watch party drew 800 fans to the Esports Stadium Arlington, a record for the team. Expansion team Washington Justice held a watch party at Penn Social in Washington, D.C. that drew 400 fans. Over 500 Toronto Defiant fans attended their inaugural watch party at the Real Sports Bar in Toronto.
To put this viewer party attendance in perspective, the actual Blizzard Arena holds 526 fans. The live games at the Blizzard Arena were also sold out for the entirety of opening week. These numbers are good news for Blizzard among fears of declining viewership and recent layoffs.
Published: Feb 27, 2019 05:12 pm