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Twitch is using Ninja’s old channel to promote other streamers

Twitch definitely isn't mad.

Popular streamer Tyler “Ninja” Blevins stunned many fans earlier this week by leaving Twitch to start streaming exclusively on Mixer. But the streaming platform isn’t going to let Ninja’s Twitch URL go to waste.

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Twitch has taken over Ninja’s former channel and is using it to advertise and promote other popular Fortnite streamers, including Turner “Tfue” Tenney, Kyle “Bugha” Giersdorf, and Benjamin “DrLupo” Lupo.

Screengrab via

When you visit Ninja’s former Twitch channel, the page displays a message that says “The Ninja you’re looking for is in another castle. Check out these popular live channels.” It makes sense that Twitch would use Ninja’s channel like this since some fans might be unaware of his recent switch to Mixer.

It’s unknown how long Twitch will use Ninja’s URL in this manner or if the platform will return his channel to how it once was. If you still follow Ninja’s old Twitch channel, though, expect to see a promotion page for other streamers moving forward.

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Adam Newell
Assigning Editor. In 2015, Adam graduated from the University of Aberystwyth with a bachelor's in Media and Communications. Working in the industry for over ten years. If it has anything to do with Nintendo and Pokémon chances are you will see me talking about it, covering, and likely not sleeping while playing it.