Fall Guys is holding a charity contest for brands to get their own skin in-game

The "Battle of the Brands" is on.

Image via Devolver Digital

There’s been no shortage of Fall Guys skin concepts from big-name brands and companies since it released a couple of weeks ago—and the developer has noticed.

The Fall Guys Twitter account posted today about a contest for brands to get their own costume in the game—and the best part about it is that it’ll benefit charity.

Basically, the award will go to the highest bidder, but the bid will be going directly to a charity called Special Effect, which is a “UK-based charity that’s leveling the playing field for gamers with physical disabilities.”

“The thirst from brands has been unreal… so we’re turning it into something positive,” Fall Guys said on Twitter.

After two weeks, the highest bidder will win, so the race is now on for brands everywhere to make the highest donation to a great cause. And the reward is priceless—being immortalized in Fall Guys forever.

“We will DM to confirm any boring legal paperwork, and then after they donate, we’ll post it publicly to confirm,” Fall Guys said. “If we decide that your brand is offensive/unsuitable, we will yeet your pledge out and pick the next highest.”