Photo via nba.com

Report: The Cleveland Cavaliers and Houston Rockets have chosen brand names for their LoL teams

The first season of the franchised NA LCS is almost here.

The Houston Rockets and Cleveland Cavaliers have chosen names for their League of Legends franchises in the NA LCS, according to a report from ESPN.

Recommended Videos

The Rockets’ League brand will be Clutch City Gaming, and the Cavs will assume the name of 100 Thieves, the brand previously owned by Matthew “Nadeshot” Haag, who has reportedly been signed on to run the Cavs’ esports operations.

While neither the Cavs nor Rockets have confirmed that they have even secured spots in the franchised NA LCS to begin with, the report of their slots, as well as Nadeshot, have been included in a recent wave of claims and reports made by ESPN.

Both organizations were forced to choose new names for their League brands in accordance with NBA’s rules that prevent franchises from using NBA brands in other, non-associated sports. “Clutch City” was a term coined by the Houston Chronicle in 1994, when it headlined an article “Choke City” after the Rockets blew two home leads in the NBA Playoffs. After the Rockets went on to win the entire championship, “Clutch City” became the term to describe the home team.

Both the Rockets and Cavs are among four new teams to reportedly join the NA LCS under the new franchise system, alongside OpTic Gaming and a team run by the Golden State Warriors’ majority owner Joe Lacob.

H/T ESPN


Dot Esports is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article C9’s Fudge wants to ‘prove’ he deserves a spot on LoL roster
C9 Fudge with his head in hands on the LCS stage, Spring 2024
Read Article ‘I just hate him’: One classic LoL ADC almost has a 50 percent ban rate in Patch 14.8
League of Legends characters wandering in the forest.
Read Article How to get a PBE account for League of Legends
Teemo wearing a bee suit and giggling to himself. What a cheeky little lad
Related Content
Read Article C9’s Fudge wants to ‘prove’ he deserves a spot on LoL roster
C9 Fudge with his head in hands on the LCS stage, Spring 2024
Read Article ‘I just hate him’: One classic LoL ADC almost has a 50 percent ban rate in Patch 14.8
League of Legends characters wandering in the forest.
Read Article How to get a PBE account for League of Legends
Teemo wearing a bee suit and giggling to himself. What a cheeky little lad
Author
Aaron Mickunas
Esports and gaming journalist for Dot Esports, featured at Lolesports.com, Polygon, IGN, and Ginx.tv.