The NBA 2K league has announced a groundbreaking sponsorship with athletic apparel company Champion. Players in the second-year league will be fully outfitted in Champion-branded uniforms as well as warm-up, travel, and practice gear. In addition, the in-game avatars will be outfitted in Champion-branded equipment as well.
Signing a uniform sponsor is a major step for an esports league. Most leagues have historically relied on the teams to provide their own uniforms. But a standardized deal could lead to better economics as the league bargains as a whole.
“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”
This is a big step for Champion to dive deeper into esports. The company previously sponsored Team Dignitas last year, and this deal with the 2K League further raises the profile of the company with the industry. It’s a significant comeback for a brand that has not held a uniform deal with a major North American sports league for some time.
“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”
The NBA 2K League is entering its second year of competition and is expanding to four additional markets. The league will hold a draft for new players to enter on Mar. 5.