European Blizzard fans can now purchase merchandise from a dedicated Gear Store.
Customers from Europe previously had to purchase their gear from the North American site, which tacked on high shipping costs and import taxes on top of long delivery times. Overwatch, Hearthstone, and World of Warcraft players in Europe have been clamoring for their own site, and now they’ve got it.
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“This was a long road and took the passion of hard-working people across the world to make this happen,” Blizzard Gear associate e-commerce merchandiser Monika Lee wrote on Twitter. “Enjoy the sweet, sweet gear.”
Twenty-eight European member states are now able to purchase Blizzard goods with “lower shipping costs, faster delivery, and no import duties,” Blizzard said. All merchandise will be shipped from a warehouse in the Netherlands, separate from the United States-based warehouse.
The countries eligible to purchase from the European Gear Store are Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom. Anyone outside of these countries will continue ordering their Blizzard stuff from the United States-based store, which means import taxes still apply.
Europe’s merchandise store is only available in English, French, and German. Blizzard said more languages “should” be coming in the future. No specific date was provided for other languages, however.
The new European Gear Store is open now.
