Canadian esports organization Northern Gaming, co-owned by popular streamer Chance “Sodapoppin” Morris, has been acquired by NRG Esports.
Mack Marin, Northern Gaming’s founder and co-owner, announced that all of the organization’s assets will move over to NRG—including player and streamer contracts.
Sodapoppin joins NRG’s ownership group, and now sits alongside Sacramento Kings owners Andy Miller and Mark Mastrov,Shaquille O’Neill and baseball players Alex Rodriguez, Jimmy Rollins, and Ryan Howard. Marin is joining NRG as the Assistant General Manager of Gaming.
“Joining NRG will give our players and streamers unrivaled opportunity, and allow them to be more impactful in the esports ecosystem than we were able to with Northern Gaming,” Marin said. “Being able to align ourselves with such a prominent brand, and work closely with forward thinking minds such as Andy and Brett is an honour for player and management alike”.
NRG Esports was founded in 2015 and fields teams in a number of esports titles, including Counter-Strike: Global Offensive, Hearthstone, Rocket League, Smite, and more. Most notably, the organization has secured the San Francisco area Overwatch League spot. According to recent reports, NRG will need to launch a completely new and unique brand to compete in Activision Blizzard’s league, however.
