Amazon reportedly rebranding Twitch Prime to Prime Gaming

The service is reportedly set to be announced shortly.

Image via Twitch

Amazon and Twitch plan to rebrand Twitch Prime to Prime Gaming, according to esports insider Rod “Slasher” Breslau.

Slasher showcased the service’s new logo and posted a description of the companies’ goals and features that will be available through the service.

Slasher also shared a message that was reportedly sent to Twitch partners, which highlighted the purpose of the change and how it’ll affect them and their stream. It said the rebranding was being done to make it clearer for members of Prime Gaming to discover all the gaming benefits that will be included in the subscription.

The change will also reportedly provide more opportunities for Twitch partners. “It means more chances to grow your viewership across all types of gamers from Amazon Prime member base and opportunities to be featured in future Prime Gaming promotions,” Twitch said in the email.

The rebranded service looks to offer all the same benefits that were available in its previous iteration, while also bringing the addition of a full high-quality PC game for free each month that can be owned forever at no additional cost.

With this reported change, the services available from Amazon’s Prime membership should be self-explanatory to new users who may not have been familiar with Twitch. Prime Gaming will be available to subscribers alongside Prime Video, Prime Music, and other bonuses that the membership brings, such as fast and free shipping from Amazon.com.

Amazon and Twitch plan to make this announcement today at 12pm CT, according to Slasher.