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Image via DragonX
Category:
Business

DragonX partners with supercar brand McLaren

This is the first esports team to sign with the brand.
Image of Nádia Linhares
Nádia Linhares
|

Published: May 27, 2020 10:23 am

This article is over 4 years old and may contain outdated information

League of Legends team DragonX has partnered with British supercar brand McLaren, the organization announced today. This marks the first time the brand is signing with an esports organization, but the details of the partnership are unknown.

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McLaren joins Red Bull, Xenics, HyperX, and Logitech G as some of the brands sponsoring DRX. It’s not uncommon for car brands to partner with esports teams, though. Honda, BMW, and Audi have partnered with Team Liquid, T1, and Astralis, respectively.

DRX came in third place in the most recent LCK Spring Split playoffs. They were eliminated by the eventual champions, T1. But they finished in first place in the LCK’s 2017 Summer and 2018 Spring Splits.

https://twitter.com/DRXGlobal/status/1265500477006811136?s=20

DragonX will compete in the 2020 Mid-Season Cup starting tomorrow. It’s an online tournament between the top four teams from the LCK and LPL. Fans will also see the team play in the LCK Summer Split starting June 17.

DRX is also popular mid laner PawN’s old team before he retired due to his obsessive-compulsive disorder (OCD). The 23-year-old recently said he’s planning on returning to compete professionally.

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Author
Image of Nádia Linhares
Nádia Linhares
Nádia is a Brazilian freelance writer who works for Dot since 2020. She has covered everything from Pokémon to FIFA. Video games are an essential part of her life, especially indie games and RPGs. You can catch her playing Overwatch in her spare time, but she writes better than she aims.