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Category:
Business

HyperX partners with NBA team the Dallas Mavericks

HyperX is the headset partner of the NBA team and its forthcoming esports team.
Image of Nicole Carpenter
Nicole Carpenter
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Published: Nov 30, 2017 09:29 am

This article is over 7 years old and may contain outdated information

Gaming peripheral company HyperX has partnered with the NBA’s Dallas Mavericks.

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HyperX will sponsor the future Dallas NBA 2K League team, as well as the rest of the organization. The partnership includes in-arena activities at the American Airlines Arena, including “digital signage, giveaways, and concourse activities,” according to the press release. It’s HyperX’s first partnership with an NBA 2K team.

Related: NBA teams plan franchised esports league for NBA 2K

The inaugural NBA 2K draft and season is slated to begin in spring 2018.

“We see the NBA 2K league as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” Dallas Mavericks owner Mark Cuban said in a statement. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”

HyperX will make its first appearance at a Dallas Mavericks game on Dec. 2 during the Star Wars Day game between Dallas Mavericks and the Los Angeles Clippers. Fans at the arena will be able to play NBA 2K18 and Star Wars Battlefront 2 while trying out HyperX gear.

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Author
Image of Nicole Carpenter
Nicole Carpenter
Nicole Carpenter is a reporter for Dot Esports. She lives in Massachusetts with her cat, Puppy, and dog, Major. She's a Zenyatta main who'd rather be playing D.Va.