Nintendo, Sony, and Microsoft dueled it out two weekends ago at E3 to determine the biggest name in gaming. But audience data shows that the real winner was streaming giant Twitch, which announced today it again broke streaming records over the expo weekend.
With more than 21 million unique viewers and 11 million total hours watched, Twitch’s five-day event coverage more than doubled from the previous year. In total, Twitch covered eight different press conferences, and hosted 85 other segments featuring upcoming games and content.
“No other live streaming platform came close to the success the Twitch community achieved,” said Marcus Graham, Twitch’s Director of Programming, “When it comes to major trends coming out of E3, the appeal of live social video is definitely one of them.”
Twitch’s partnership with Humble Bundle to form the E3 Digital Ticket—a jumbo pack of digital gaming swag—yielded more than 174,000 purchases and $390,000 for charity.