5 May 2017 - 16:59

ExxonMobil renews sponsorship with Rocket League Championship Series—because cars

It's soccer with cars... and cars need automotive lubricant, right?
Overwatch Staff Reporter
Image via Psyonix

Twitch and Rocket League developer Psyonix have renewed a sponsorship deal with ExxonMobil for both seasons three and four of the Rocket League Championship Series.

And that's kind of weird, until you consider that Rocket League is a game about cars. And cars need oil and gas. Pushing its Mobil 1 automotive lubricant, ExxonMobil wants to expand on the success it saw with the Mobil 1 High Performance Replay segment that featured highlights from Rocket League Championship Series matches.

"Having a blue-chip brand like Mobil 1 involved in the Rocket League Championship Series is a huge priority this year," Twitch director of global esports sponsorships Nathan Lindberg said in a statement. "As the business of esports is still in its nascent stages, sponsorship renewals with non-endemic companies are still very rare. This makes the continued commitment from a marquee brand like Mobil 1 both an achievement and a noteworthy indication of where the industry is heading."

But is there really a return on ExxonMobil's investment? Are these branded segments really driving Mobil 1 sales? ExxonMobil says yes. A valuation study conducted by market researcher Repucom reported a rise in "brand favorability and brand preference by viewers of the Rocket League Championship Series."

"Offering a high-octane motorsport and soccer, with an emphasis on car customization and performance, Rocket League is a perfect fit for Mobil 1," Exxon Mobil's global brand manager, Pablo Conrad, said in a statement.

Rocket League Championship Series season three is the biggest one yet, with a prize pool of $300,000—up from $250,000 last season. The World Championship concludes in Los Angeles in June, and ExxonMobil will be there, that's for sure.

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