OTK turns its Twitch channel into 24/7 lo-fi music stream with Emiru as the ‘Lo-Fi Girl’ star

It's live whenever the channel isn't used for other things.
otk-lofi-channel-twitch
Screengrab via OTK on Twitch

OTK has expanded its reach as one of the biggest content creation organizations on the planet by turning its Twitch channel into a 24 hours a day, seven days a week lo-fi music stream to compete with others on YouTube.

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The first stream went live on Aug. 9. In addition to having calm and relaxing beats on repeat, it also features an animated loop of Emiru chilling playing games.

Lo-fi music has been around for years. However, its modern form, which is often described as lo-fi hip hop or “chillhop,” became popular on the internet in the late 2010s off the back of 24/7 channels on YouTube.

Lo-Fi Girl is the most popular one. It has more than 11 million subscribers and averages more than 20,000 viewers on most days, and its animation loop of a teenager studying has become iconic.

People tune in to have the music running in the background while they do other things. It also serves as a safe haven for people from all four corners of the globe to interact.

otk-lofi-channel-twitch
Screengrab via LoFi Girl on YouTube

OTK’s stream now provides the same service on Twitch, and it’s already proving to be a hit. It averaged more than 3,000 viewers on its first day—far more than other lo-fi streams on the Amazon-owned platform.

The next closest lo-fi livestream barely clocks in at 1,000 viewers.

It could be a long way to go before it matches Lo-Fi Girl’s numbers. However, it’s a clever way to maintain viewers on the channel when it’s not being actively used to host esports events like the OTK Smite Invitational.

The ever-growing org is also spreading its wings in other ways. On Aug. 8, OTK also launched a PC build company, Starforge Systems, along with MoistCritikaL.


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Author
Alex Tsiaoussidis
Staff Writer for Dot Esports. I am a passionate gamer with years of experience covering all things gaming, esports, and streaming. I have extra love for Dota 2, Pokémon, and Apex Legends.