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Pokémon Sword and Shield pop-up events are coming to North America over the next few months

The Galar Visitor Center pop-up will house the demo and fun activities for all trainers.

A new Pokémon Sword and Shield pop-up event called the “Galar Visitor Center” will be roaming North America to promote the game ahead of its November release.

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The Galar Visitor Center events will kick off at PAX West in Seattle from Aug. 30 to Sept. 2 before traveling to the Los Angeles County Fair from Sept. 11 to 15. The pop-up will come to a close at the State Fair of Texas in Dallas from Oct. 10 to 14.

The events will provide fun activities for fans of all ages to take part in. Fans will also get to try out the Pokémon Sword and Shield Nessa demo from E3.

Anyone who pre-orders the game from these events, or shows evidence of a pre-order elsewhere, will receive a free luggage tag gift. Visitors also have the opportunity to receive a variety of special items, including Galar region postcards and a travel brochure, while supplies last.

The pop-up event is one of many things that The Pokémon Company is doing to promote the game ahead of its November launch. Recently, Pokémon U.K. announced plans to open a Pokémon Center store in London for a limited time from October to November.

The Pokémon Company will likely also bring the Sword and Shield demo to more events over the next few months. Pokémon Sword and Shield will be released on Nov. 15.


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Adam Newell
Assigning Editor. In 2015, Adam graduated from the University of Aberystwyth with a bachelor's in Media and Communications. Working in the industry for over ten years. If it has anything to do with Nintendo and Pokémon chances are you will see me talking about it, covering, and likely not sleeping while playing it.