Born as Woo Sung-ha, Samuel "NADA" Woo is originally from South Korea. He has been playing video games since he was a child, and started off playing StarCraft: Brood Wars. He began playing League of Legends with his brother partway through Season 2. In 2010, after NADA graduated from Turramurra High School, he moved to Australia to study nanotechnology at University of Technology - Sydney. In 2014 he decided to take a gap year and pursue competitive League of Legends. Joining the Oceania-based Korean clan AKG, he came in 5th at ACL Sydney 2014. In August 2014, he left AKG and joined Avant Garde. With Avant Garde, he came in first at the 2014 Oceanic Regional Tournament Grand Finals and in second at the Logitech CGPL Season 2 Winter Finals.
In January 2016, NADA renamed to BELIEVE and joined Sentinels Esports Club for the Oceanic Challenger Series. After facing significant roster instability in the OCS split, fielding 11 players over 7 games, Sentinels Esports Club disbanded.