Immortals and underwear company team up for one of esports' more unlikely sponsorship deals
One way to measure esports’ rapid growth is the growth of relationships with non-endemic brands. Arbys sponsors the ELEAGUE. Mountain Dew has its own Counter-Strike league. And now Immortals is sporting and underwear deal.
The team has paired up with MeUndies, who wants to put the fun back into underwear shopping, to search for the perfect pair of underwear, complete with a 70s style dating video featuring the Immortals their League of Legends team: