More than two years after premiering its official line of gaming peripherals, Fnatic is now bringing an updated range of products to select stores.
The Fnatic Gear 2.0 collection includes the MX Cherry-laden STREAK and miniSTREAK keyboards and updated versions of the Fnatic Gear Clutch mouse and Flick mouse.
Developed with computer peripheral expert Felix Guerra, Fnatic Gear 2.0 will be available for purchase on May 2 through Amazon Europe, Fnatic’s online store, as well as Best Buy. With Best Buy ranked as one of the largest sellers of electronic goods in the U.S., Fnatic’s partnership with the chain is easily one of the biggest esports crossover promotions of 2018, so far.
“We’re dedicated to giving our customers a place to see, try and buy all of the latest gaming tech, so we’re thrilled to partner with Fnatic on this new collection of gaming equipment as the exclusive U.S. retailer,” said Josh Will, senior vice president of merchandising at Best Buy in a statement.
Fnatic launched its initial peripheral collection in 2016, following a successful crowdsourcing campaign on IndieGoGo. Since then, the company has further expanded its branded merchandise with the opening of a dedicated webstore. But for the launch of its second generation of Fnatic Gear, the organization’s ambitions seem a bit grander.
“The team spent countless hours listening to feedback from players and fans, to create the product line that’s fully loaded with new features and built-in functionality to give gamers everything they need to perform,” Guerra wrote in a statement.