Esports on the Radio - IGN Esports Today Launching
Esports, and video games in general, have been relatively absent from traditional entertainment sources. Instead, gamers have forged their own path, making sites like Twitch unique yet popular. Even so, television and radio still dominate the entertainment industry and reach the masses with ease.
Esports radio shows do already exist. For example, pwnedradio in Detroit, Michigan is a video game radio show that incorporates esports segments. In Chicago, Illinois, Esports Radio Now is a weekly show hosted on a sports station that brings on guests and encourages community call-ins. However, the reach of SiriusXM radio on an already popular channel, Bleacher Report, will have a larger reach. Bleacher Report aiding IGN by giving them a timeslot on their radio channel is yet another example of the sports industry warming up to esports. ESPN made headlines when they opened up an esports news section and have since hired some of the biggest names in esports journalism.
With competitive gaming on the come-up, expect more mainstream attention in the future!