May 6 2016 - 7:39 pm

One of esports' oldest organizations, compLexity Gaming, rebrands

After 13 years, one of the oldest brands in esports is getting an upgrade: compLexity Gaming is rebranding
Dot Esports Managing Editor

After 13 years, one of the oldest brands in esports is getting an upgrade: compLexity Gaming is rebranding.

Founded in 2003 by Jason Lake, CompLexity is one of the industry's original organizations. It now has teams in Call of Duty, Counter-Strike: Global Offensive, Dota 2, Hearthstone, StarCraft, and Heroes of Newerth.

“As a new era dawns on global esports we intend to march on the front lines just like we have for over a decade," Lake said in a statement. “We've always been powered by passion and promise to remain so.”

The rebranding brings with it a much-needed logo change. The original was picked from a logo contest (winning $1,000 offer for best submission).

“It was then the famous swooshes were born,” Lake says. “The logo was a 'S' for Syndicate, with the top being a 'C' for compLexity, and as they say the rest was history.”

The new logo is slicker, simpler, and more modernized but instantly familiar to any fan of the brand.

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Complexity Gaming

The new logo still keeps the tradition of the old one, with the same famous swooshes and the italicized complexity font. It’s just a little bit more modern.

“Today marks the dawning of a new era for compLexity, a logo reborn and a fresh new outlook on the future,” Lake says. “It’s time for a chance. It’s time for a new, refreshing take on our beloved old swooshes. We wanted something new and relevant but didn’t want to abandon 13 years of history and legacy."

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