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Kambi booth during an event
Photo via Kambi Group
Category:
Gambling

Kambi seals long-term sportsbook deal with Glitnor Group

The betting tech provider continues to expand its presence in regulated markets.
Image of Jeremiah Sevilla
Jeremiah Sevilla
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Published: Oct 10, 2025 03:16 am

Leading sports betting solutions provider Kambi Group has signed a long-term agreement with Glitnor Group to deliver its advanced Turnkey Sportsbook to Glitnor’s growing network of brands across several key jurisdictions.

Under the terms of the deal, Glitnor, a multi-brand online gaming operator, will migrate from its current B2B sportsbook supplier to Kambi’s full suite of end-to-end sportsbook technology and services.

“We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players,” Kambi CEO Werner Becher said.

Kambi to expand Glitnor’s sportsbook portfolio

Image via Kambi Group

Kambi’s Turnkey Sportsbook will support Glitnor’s entire brand portfolio, which currently includes Lucky Casino, Happy Casino, Flax Casino, and One Casino. These betting brands operate across several regulated markets, including Sweden, the Netherlands, and Ontario in Canada.

Founded in 2018, Glitnor is helmed by a team of experienced industry professionals and entrepreneurs responsible for building some of the most recognized names in online gaming.

“Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players,” said Richard Brown, CEO of Glitnor Group.

The Glitnor deal adds to a series of strategic partnerships that have reinforced Kambi’s position in the global betting space. In the United States, Kambi recently extended its footprint through a partnership with the Oneida Indian Nation, migrating Turning Stone Enterprises to its Turnkey Sportsbook across three casino properties in New York.

The company has also accelerated its Latin American expansion via a turnkey partnership with RedCap in Panama and El Salvador, while deepening its European presence through an expanded collaboration with LeoVegas Group.

Meanwhile, Kambi’s esports subsidiary Abios continues to strengthen its offering with products such as Odds Feed+ and advanced esports betting capabilities, innovations that further distinguish Kambi in the competitive betting technology landscape.

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Author
Image of Jeremiah Sevilla
Jeremiah Sevilla
Associate Editor. Jeremiah is a professional writer since 2017, covering esports and traditional sports. He started following the Dota 2 pro scene in 2014 before getting drawn to other titles. He previously wrote for ONE Esports, Manila Bulletin, The Manila Times, and Mineski.