eLeague Announces New Sponsors
Today it was announced that fast food company Arby’s, restaurant company Buffalo Wild Wings and financial management platform Credit Karma are now sponsors for the Turner Broadcasting and WMG eLeague.
“eSports is built on passion and loyalty from fans and athletes, and we look forward to supporting that through our sponsorship of eLeague,” chief marketing officer and brand president of Arby’s Rob Lynch said.
Buffalo Wild Wings has many customers who eat and watch live sports events. This announcement comes amidst their stocks trading around its year-low, so this is a potential way to attract an eSports audience to the bar to view tournaments live.
“We’re always exploring emerging platforms to engage with passionate sports fans,” Vice President of North America Marketing at Buffalo Wild Wings Bob Ruhland said.
Turner Broadcasting has guaranteed these sponsors exclusivity in their respective fields. There are eight sponsor spots, three of which are now filled. Turner expects to have the eight spots filled by the end of the inaugural eLeague season on July 30.
The eLeague launches May 24 on digital platforms and May 27 on TBS.
What are your thoughts on the eLeague picking up Arby’s, Buffalo Wild Wings and Credit Karma? Do you think Buffalo Wild Wings will begin to livestream eSports events for customers? Who else do you think will sponsor eLeague? Let us know in the comments below or on our Twitter - @GAMURScom