IMG partners with CS:GO stars to launch esports training platform
IMG, a powerful global talent and sports group that's made several inroads in esports , has revealed its latest esports project: Boomeo, a training platform for Counter-Strike: Global Offensive players of all ranks.
The agency is behind some of esports recent success stories, most famously Turner’s televised ELEAGUE. With Boomeo, it's broadening its take on the industry and opening itself directly to consumers.
“The launch of Boomeo speaks to our continued investment in the esports industry and our focus on delivering premium and accessible content to consumers,” said Karen Brodkin, president of business affairs at IMG. “Boomeo is ahead of the curve with its innovative training functionality, and we are excited to develop the platform as a go-to for serious gamers and those looking for an easy entry point to esports.”
The launch of the platform is accompanied and supported by a number of professional CS:GO organizations—Cloud9, compLexity, Counter Logic Gaming, G2 Esports and SK Gaming—and players and personalities such as CS:GO players Spencer “Hiko” Martin, Eric “Adren” Hoag, and analyst Duncan “Thorin” Shields.
Boomeo offers training modules in CS:GO, including some that are well-known and established, like “Deathmatch” and “Retakes," and others that are relatively new, such such as “Duels," which the platform touts a replacement for the death match mode.
The platform is set to add other features soon, including statistical breakdowns, leaderboards, and additional specialized training tools. Boomeo offers a free two-days-trial, which proceeds into a monthly subscription at $9.99. Unlike some of its competitors, the platform doesn’t include a betting option.
While the market for training tools in CS:GO and other esports titles is crowded with providers of all sorts, Boomeo, is in a good position to contend, if it can live up to its promise of being “ahead of the curve.”